ADEX NIHON KEIZAI ADVERTISING

NEWS

CORPORATE SLOGAN

PROFESSIONAL CONSUMERS.

Amid the upheaval in media and advertising,
the thing we ultimately rely on is people.
We begin with an understanding of the sensibilities
and thinking of ordinary people.

What moves people? What influences their feelings
when they buy something? What raises their interest
and excites them? We think deeply about these things.

Our job is to discover what special feelings people experience
in their daily lives and to produce extraordinary communication
that moves ordinary people.

SOLUTION

"Passion" is our forte.

Having affection toward our clients,
our clients' products and the people they are targeting.
Loving them. Such passion drives us.

But how do you move people? What influences people's feelings when they buy something? How much does it cost to cause one action? Is there any basis for assessing that?

You have heard the answers to the doubts and questions that arise
in certain business settings, but that doesn't mean you should put stock in them.
It's not enough just that lots of people are talking or gossiping about something.
It might be reckless to rely on "intuition" or "momentum" as in the past.
Advertising is evolving away from being a gamble on people taking action.

With our clients, we derive the optimal responses to the doubts and questions that change daily.
We are a partner who can improve a client's abilities, one he wants by his side.

To become such a partner, we have added one more weapon: "ADEX (passion)" plus "intelligence."

ADEX × INTELLIGENCE
We have proprietary knowledge of how to learn from the individual actions of consumers and continually evolve to produce big results. While creating high-quality solutions and supporting the growth of our clients, we create "wow" ideas using the weapon of our new intelligence.

ADEX CREATIVE WORKS

ABOUT

Corporate name NIHON KEIZAI ADVERTISING CO.,LTD.
Established March 1947
Capital ¥89,130,300
Authorized capital:2,400,000 shares,
¥120 million
Paid-in capital:1,782,606 shares,
¥89,130,300
Total sales ¥36,276,890,000
(Apr.2017-Mar.2018)
Number of
employees
399
Main financing
banks
Jimbocho branch, MUFG Bank, Ltd.
Kanda branch,Mizuho Bank, Ltd.
Kanda branch,
Sumitomo Mitsui Banking Corporation.
Board of
Directors
President / Nobukazu Niwa
Executive director / Ichiro Yamawaki
Executive director / Nobuhiro Niwa
Executive director / Masahisa Tomita
Director / Shigeru Baba
Director / Hiroshi Kato
Director / Kazuya Ouchi
Director / Masahiro Fukuda
Auditor / Naomasa Inoue
Auditor / Kazuyoshi Nakamura

President / Nobukazu Niwa

Let us share in your dreams.

Traditional ways of doing business no longer work.
We at ADEX are keenly aware of this crisis; our clients perhaps even
more so: “Does an ad agency really think seriously about our company?”
“Do they really understand our business?” “Can they genuinely share our dreams?”In this day and age, when people are connected sideways online, consumers can immediately detect a fraud, no matter how pretty the words are. Corporate activities must have greater passion than ever before. The relish of the advertising business is that we win and lose on the size of the idea, not the size of the company. At ADEX,
we think of ourselves as creators of dreams rather than mere advertisements.
We endeavor to share your dreams and realize those
dreams with ideas that transcend your imagination.

Dreams make Streams.

Head office
[MAP]
2-10, Kanda-Ogawamachi, Chiyoda-ku, Tokyo 101-8323 JAPAN
TEL:03-5282-8000 FAX:03-5282-8047
Kansai branch
[MAP]
12F, Aqua Dojima Nishi-kan, 1-4-16, Dojimahama, Kita-ku, Osaka 530-0004 JAPAN
TEL:06-4797-1000 FAX:06-4797-1003
Nagoya branch
[MAP]
13F, Nadya Park Business center Bldg.,3-18-1,Sakae,Naka-ku,Nagoya 460-0008 JAPAN
TEL:052-243-0811 FAX:052-243-0818
Tokai branch
[MAP]
3F, Kawamura Bldg., 9-1, Denma-cho, Aoi-ku, Shizuoka 420-0858 JAPAN
TEL:054-255-5578 FAX:054-254-3508
Kyushu branch
[MAP]
3F, Tenjin-Saiwai Bldg., 4-2-20, Tenjin, Chuo-ku,Fukuoka 810-0001 JAPAN
TEL:092-781-2171 FAX:092-781-2182
Sendai office
[MAP]
2F, KDX-Sendai Bldg., 1-2-20, Honcho, Aoba-ku, Sendai 980-0014 JAPAN
TEL:022-721-7260 FAX:022-721-7261
Sep.1943
Nikkei Kokoku-sha, the forerunner of Nihon Keizai Advertising Co., Ltd. established in Nagoya
Mar.1947
Yoshinobu Niwa established Nihon Keizai Advertising Co., Ltd. with the capital of ¥100,000 (March 18th)
Jul.1951
Branch established in Nagoya
Mar.1954
Head office moved to 3-4, Kanda Ogawamachi
Jul.1954
Radio TV Media Division established
Sep.1955
Branch established in Shizuoka
Mar.1956
Started to employ new university graduates
Apr.1958
Head office moved to 2-2, Kanda Nishikicho
Mar.1961
Capital increased to ¥5,000,000
Nov.1961
Construction of headquarter building Nikkei Advertising Company Bldg. completed
Jul.1962
Plate Making Division established
Jan.1967
Branch established in Osaka (Daikei-sha)
Jul.1967
Capital increased to ¥10,000,000
Dec.1968
Nikkei Annai Advertising Company (now Nikkei Agency, Inc.) established
Jul.1969
Capital increased to ¥20,000,000
Dec.1969
Sales branch established in Saitama
Aug.1970
Extension and improvement of headquarter building completed Sales branch established in Tama
Jan.1971
Capital increased to ¥30,000,000
Sales branch established in Chiba
Apr.1973
Sales branch established in Hamamatsu
Aug.1974
Sales branch established in Kawasaki
Apr.1976
Kawasaki branch moved to Yokohama and renamed as Yokohama branch
Jan.1979
Nikkei Kokoku Seihan established
Apr.1979
Nikkei Sangyo Advertising Agency Co., Ltd. established
Jul.1979
Established Nagoya branch of Nikkei Sangyo Advertising Agency Co., Ltd.
Mar.1981
Closed down Nagoya branch of Nikkei Sangyo Advertising Agency Co., Ltd.
and established Nagoya branch of Nihon Keizai Advertising Co., Ltd.
Jan.1982
Nikkei Creative Center, Inc. established
Mar.1982
Construction of Nihon Keizai Advertising Company's Surugadai Bldg. completed
Head office moved to 3-6, Kanda Surugadai Chiyoda-ku
Capital increased to ¥63,776,150
Apr.1983
Business Service established
Jan.1984
Nikkei Annai Advertising Company renamed as Nikkei Agency, Inc.
Mar.1986
Yoshinobu Niwa became the chairman
Nobukazu Niwa became the president
Capital increased to ¥89,130,300
Jan.1991
CI implemented and corporate brand named as ADEX
Branch established in Kyushu
Sep.1992
Construction of Nihon Keizai Advertising Company's ADEX Ogawamachi Bldg. completed
Jun.1993
Sales branch in Tama reorganized into sales branch in Tokyo and its office moved to ADEX Ogawamachi Bldg.
Dec.1993
Sales branches in Tokyo, Chiba and Saitama reorganized into Tokyo sales office
Jan.1996
Tokyo sales office renamed as No.13 sales office
Aug.1996
Acquired ADEX Ichibancho Bldg.
Jan.1997
Yokohama branch and No.13 sales office reorganized into No.14 sales office
Feb.1997
TAFF Creative Co., Ltd. established
Jan.1998
Shizuoka branch and sales office in Hamamatsu reorganized into Tokai branch
Apr.1998
Construction of Nihon Keizai Advertising Company's new building completed
Head office moved to 2-10, Kanda-Ogawamachi, Chiyoda-ku
Dec.2002
Extension of Nihon Keizai Advertising Company's building completed
Jan.2005
VI implemented
Dec.2005
Acquired a Privacymark
Jan.2006
Osaka branch renamed as Kansai branch
Mar.2007
ADEX DESIGN CENTER Co., Ltd. established
(Nikkei Creative Center, Inc. and TAFF Creative Co., Ltd. merged)
Apr.2007
IT Communications Inc. established
Jun.2007
ZENRYOKU AGENCY CO., LTD established
Jul.2013
ADEX HOKKAIDO established
May.2015
Sendai office established
Nikkei Agency, Inc.
[WEB SITE]
8F, Field Crest Bldg., 2-4-14, Kanda-Ogawamachi,
Chiyoda-ku,
Tokyo 101-0052 JAPAN
TEL:03-5259-5430  FAX:03-5259-5440
Nikkei Sangyo Advertising Agency Co., Ltd.
[WEB SITE]
8F, Kimura Bldg., 2-1, Kanda-Ogawamachi,
Chiyoda-ku,
Tokyo 101-0052 JAPAN
TEL:03-3295-2288 FAX:03-3295-5270
Nikkei Kokoku Seihan
B1F, Nihon Keizai Kokokusha Bldg., 2-10 Kanda-Ogawamachi,
Chiyoda-ku, Tokyo 101-8323 JAPAN
TEL:03-3295-0871
ADEX DESIGN CENTER CO.,LTD
[WEB SITE]
6F, Nihon Keizai Kokokusha Bldg., 2-10 Kanda-Ogawamachi,
Chiyoda-ku, Tokyo 101-8323 JAPAN
TEL:03-3295-2111 FAX:03-3295-3559
IT Communications INC.
[WEB SITE]
7F, Kanda-Ogawamachi SKY Bldg., 2-3-3, Kanda-Ogawamachi,
Chiyoda-ku, Tokyo 101-0052 JAPAN
TEL:03-5282-8081 FAX:03-5282-8089
ZENRYOKU AGENCY CO.,LTD
[WEB SITE]
7F, Sugisho Bldg., 2-4-5, Kanda-Ogawamachi,
Chiyoda-ku,
Tokyo 101-0052 JAPAN
TEL:03-5217-6755 FAX:03-5217-6756
ADEX HOKKAIDO
[WEB SITE]
5F, Regent Bldg., 1-5, Kita 2 Nishi 2
Chuo-ku,
Sapporo 060-0002 JAPAN
TEL:011-374-6373 FAX:011-374-6369

ICOM is one of the world’s largest networks of independent advertising and marketing communications agencies.

Total sales
US$ 3.5 billion (Fiscal year 2017)
Member firms
About 80 member firms in over 60 countries
Market coverage
95% of the world’s markets
Number of Clients
Over 2,000
Head Office
Rollinsville, Colorado USA
Services offered
Planning and production of advertisement / Strategic planning /
Public relations / Direct marketing / Sales promotion /
CI (Corporate Identity) / IR (Investor Relations) /
Media planning & buying / Digital / Interactive Services
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Colombia
  • Costa Rica
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominican
  • Ecuador
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Ghana
  • Great Britain
  • Greece
  • Guatemala
  • hungary
  • India
  • Indonesia
  • Italy
  • Ivory Coast
  • Japan
  • Kenya
  • Latvia
  • Malaysia
  • Malta
  • Mexico
  • Morocco
  • Netherlands
  • Nigeria
  • Pakistan
  • Panama
  • Peru
  • Poland
  • Portugal
  • Puerto Rico
  • Russia
  • Saudi Arabia
  • Singapore
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Tanzania
  • Tunisia
  • Turkey
  • Uganda
  • Ukraina
  • United Arab Emirates
  • United States of America
  • etc.

MAP

2-10, Kanda-Ogawamachi, Chiyoda-ku, Tokyo 101-8323 JAPAN
TEL:03-5282-8000 FAX:03-5282-8047